Archive for October 5th, 2009

  • FTC Publishes Final Rules For Endorsements

    As mentioned earlier today, FTC Publishes Final Guides Governing Endorsements, Testimonials -Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements. Here are some key ideas that stood out as I read the document: Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that [...]

  • FTC Decides Bloggers Must Disclose Payments For Writing Reviews

    As of December 1st, the FTC has ruled, Bloggers must disclose whether reviews are “paid”. Penalties of up to $11,000 per violation are possible, but the FTC did not disclose just how the disclosures were to be made! Duh! I’ve been trying to find out what it means to be “paid” under this ruling. Here’s [...]