Has Your Autoresponder Company Gone “Fortune 500″ On You?

Autoresponders are essential to business. I have a love/hate relationship with them personally.

I have tried them in the past but for one thing I hate whiners who subscribe – even by double opt in – and then because you didn’t send something every week or they’re too dumb or lazy to unsubscribe they just lot it as a “spam” report.

I also don’t like getting on lists myself and having 50 emails from 50 different people trying to sell the same thing. Now, all these products might be completely fine but when they are mass marketed to me in that format I just shut down and tend to believe it’s all more junk. Maybe – in addition to a hectic schedule – that makes me hesitant to send out emails myself. I don’t know.

But also, the cost of these services to maintain a large list keeps going up. As I told one friend “These guys have gone all ‘Fortune 500′ on us!” As you’ll know if you’ve read the book “FREE”, the cost of storage and bandwidth has been going down so drastically, you have to wonder if there’s not some price gouging going on here in the autoresponder market, but then, as my friend reminded me, one of these companies in particular is supposedly getting clients at the rate of one every 7 seconds.

But that leaves me with what to do?

I am at the point where I truly believe that you have to have a solid autoresponder lead capture system just to function as an affiliate marketer these days. The one time sales are too hard to come by unless you have a way to turn them into recurring income as appropriate.

So here’s the service I found through a friend’s referral (affiliate link): Imnica Mail. I chose it because of the 14 day free trial and the price of $15 per month up to 10,000 subscribers over multiple lists.

I will be doing a review of the product down the road with more indepth comparisons to other services I’ve used before.

You can see the service in use through my new list here.

The interface was easier for me to use in Google Chrome. It wasn’t working that well for me in one version of Internet Explorer.

It doesn’t have some of the bells and whistles other services have had (or at least I haven’t found them yet!). But for what I’m doing – and likely what you’re doing – it seems solid and completely functional.

The one time I filed a support ticket, it was given a timely and accurate response.

I’ll be putting out a special report for my friends on this later which you can receive by signing up here.

So in making this autoresponder purchase from a variety of available providers, it boiled down to this… this provider came suggested by a friend and they didn’t seem to have become uppity with success. The other providers made me feel like they were doing me a favor to take my money…that’s just my impression.