Who’s On Twitter?

OK, so who’se on Twitter – besides the spammers of course. We all know about them.

Here’s the Twitter account I set up for this blog ChuckWAH. It at least serves to point back to the articles here. I’m not saying I’ve created a “strategy” for it’s use.

On my personal account I’ve used the site for non profit ventures.

Creating a “strategy” involves knowing lots of things, in particular, who is using Twitter?

On that note here’s an excellent article from eMarketer about who’s on Twitter.

53% are women. Most are under 25. But there are plenty of older “fish” in that pond too if that’s your market. 5% of users provide 75% of the “tweets”.

More tweets = More followers often. Or is that the other way around?

Smart marketers use the site for research. When the Air Force sent a jetliner unannounced into New York giving an entire city bad flashbacks, they used Twitter (in part) to guage the outrage.

Big companies that are already doing ok like Zappos.com use Twitter to show a “personal side”.

Microusers are finding ways to promote some, but lots of people who follow you because you’re a person may unfollow you if you start sending out too many teeth whitening ads – they followed you for your personal comments.

Finding your market and serving it without spamming it are the trick to master as with all media.

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