Little Known Keyword Research Secret: Buying Words

“Keyword research is crucial to online success.”

By now that phrase is a truism akin to “the sky is blue”.

But in the process of finding the RIGHT keyword, people overloow the PURPOSE for the search in the first place.

For instance, the other day, Markus Allen and I were brainstorming keywords for a publishing project.

By clicking one additional button on the Google Adwords External Keyword Tool results, we could

1) Make a content site FAR more profitable for the owner and
2) Automatically determine whether the keyword indicated that “BUYERS” were clicking that term or “Lookers”.

How? By clicking the button over the keyword results that estimates the average cost per click.

If the cost is a nickel per click, odds are nobody’s buying. If the cost is over a dollar per click, odds are that term is used by people who are serious about doing business.

So as you’re choosing your keywords based on “competition” from other websites, also check to see – are these “buying” words?

Wikipedia’s not paying $7 a click for you to read their free content. But we found some advertisers paying that much for a topic related to a particular information product. See what I mean?

Markus also mentioned a site he found optimized for the term “DIY Home Surveillance” and running Adsense Ads. That keyword generates ads paying 5 cents a click. Had the person optimized the site for “DIY Home Security”, the adsense ads generated cost more like $5! One little change can create a 100 fold improvement! Wow!

So that’s the kind of stuff we talked about on our interview.

But more importantly, there’s another free tool I’d never heard of that helps you confirm the presence of “BUYING WORDS”. I’d never heard of it before. You can find out that site when you sign up for my email news updates Special Offer below! No junk mail. None of the “Joint Venture” baloney you get filling your mailbox every time some new spam/scam crops up. Just stuff for me and my friends. If you want to know more about keyword research absolutely free and where to find “buying” words just follow the instructions below:

SPECIAL OFFER: Want to know some fabulous tips I learned on keyword research the other day for free? You can get them FREE by joining my email update list – I won’t bore you with all the other trash you get in the normal “joint venture” emails, I hate those things too! These are just resources I create for my friends who subscribe!