Here’s an interesting and cheap lesson in search engine optimization. It’s from ABC News no less: Banned and Buried by Google: 6 Search Engine Showdowns
1. Sen. Kay Bailey Hutchison for hidden text code
2. BMW for showing the search engines different content than the customer – “Although the Web site might give ordinary visitors a page chock-full of brand new Beemers, search engines would see a page of search-friendly text.”
You can read the rest here: Banned and Buried by Google: 6 Search Engine Showdowns
It’s a cheap lesson on what NOT to do!