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How Guy Kawasaki Uses Twitter

July 20, 2009 by Chuck | 2 Comments

How does Online Professional Guy Kawasaki use Twitter?

Yes, Twitter can be a colossal waste of good time. And for that reason, many people aspiring to be online marketers either

1) Drop the service entirely and let their accounts go stagnant or

2) They become engrossed in the minutiae of Twitter and waste valuable time they should spend on real work -or life for that matter.

Of course there is a “via media” or middle way as online professional Guy Kawasaki shows.

He follows everyone who follows him out of courtesy so they can give him direct messages which he prefers to email.

He replies to comments from another Twitter account (easily managed using something like Tweetdeck) to keep his timeline from being cluttered.

And he only replies to comments made to him or for key search terms like his name or business “alltop”.

Most importantly, he uses Twitter because it’s good marketing.

How are you using it?

In Twitter

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