Google Local Lures Small Business

Helping Small Businesses marketing online can be a lucrative. Here’s one product that lets you do that.

But as with any gravy train, there is always competition. Google is stepping up efforts to reach your local small business customers and make them theirs.

This doesn’t mean you still can’t sell websites in a lucrative manner, but part of your sales pitch should include maximizing the value of their local Google listing in my opinion.

I recently ran across this Techcrunch article that will help you adapt in this marketplace.

Per Techcrunch:

Google wants more small businesses to claim their listing profiles on Google Local (which is basically listings that pop up in Google Maps and local search results). To entice them, starting tomorrow it will give local businesses in the real world with physical addresses a free dashboard akin to what Websites get for free with Google Analytics (see screenshot above). Except that it will show stats such as how many times their business comes up as a search result, how often people click through, as well as how many times people generate driving directions to their business son Google Maps and where those people come from.

Related Links:

Local Business Builders Forum Helps Market Products Online