How does your metro area – or the area you plan to target for your marketing measure up in terms of adversity? Knowing that could make the difference between success or failure of a venture because the sense of perceived adversity will influence buying habits and, accordingly, your projections. Here’s a tool to consider in your evaluation.
The Adversity Index, from msnbc.com and Moody’s Economy.com, measures the economic health of 381 metro areas and all 50 states. Each area is in recession, at risk, recovering or expanding. On this map you can explore changes in the four components of the index: employment, housing starts, housing prices and industrial production, each shown as a percentage change from a year earlier. (The change in housing prices will be updated at the end of the quarter.) Roll over a state to see its numbers. Click on a state to see details for its metro areas. Slide left or right to see data for different months. Click play to see all the months. Use the forward and back buttons to step a month at a time.
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