The cost of producing audiobooks and ebooks and delivering them is falling through the floor. One major pubisher is using that fact to boost the sale of their paper and ink books. By using the falling price of technology in this way they can keep selling their bread and butter – traditional books which people still like at the right price!
Here’s how that publishing CEO describes their strategy: Nelson Free – More Book Formats for One Price
The NelsonFree program allows readers to experience their content in multiple formats—the physical book, the audio book, and the e-book—without making multiple purchases. Traditionally, if readers want something beyond the printed word, they have to buy another copy of the same book. With NelsonFree, the everyday price of the hardcover book includes both the audio and the e-book.
Internet marketers wanting to break into print have done something similar in the past.
They have told people that when they purchase a book at Amazon.com or Barnes and Nobles to
1) Visit the website
2) Type in their receipt number
3) Download “valuable” freebies.
They’ve even created back end profits by giving these purchasers unique “one time offers” of digital products that put more money in their pockets.
How can work at home entrepreneurs adapt this?
1. Read the ebook you want to sell into an audio format!
2. Make a free “Jing” online video to support your ebook
3. Create a membership site or forum
4. Create a “One Time Offer” or other back end product to boost business
Related Link: How to start making money with Simple Reports and One Time Offers ($47 in software scripts and instructions for $7)
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