Of course it takes money to make money in the big leagues, but even small and home based businesses may have their minds expanded about how having multiple channels can help you sell more.
While this book is about the big players, let’s admit that small business and home business folks get fixated on marketing. If you’re a storefront, you may depend entirely on walkin traffic and be missing out on other ways to sell your product. If you sell fried pies through convenience stores, you may think it’s not possible to sell them online. Any marketer wanting to think through as many marketing options as possible should read this book to get the mental cogs into motion.
Also, if you get any of the Agora financial newsletters, you know their information is interesting. The newsletters are pricey, promise alot, and you may not know whether to invest in them. Here’s one of their writers giving the goods on this topic at a reasonable fixed cost!
Network Marketing Blog on October 29th, 2008 at 3:02 am
Great article. The days of opening a store and just expecting customers to walk right in and hand over their cash are numbered. With global downturn in retail sales and surplus cash for luxury items wearing thin, retailers are turning to the internet for highly targeted traffic. Why would you do it any other way? wider audience and a 24/7 store beats standing in a shop front for 12+ hours a day anytime.
Many of these store owners are looking at opportunities to work from home as a way of getting out of their retail stores. There is no better time to be in the home business industry than right now. These people need us all more than ever before.
C. Carteaux on October 29th, 2008 at 7:03 am
When I first entered the online business world, I was attracted by the multitude of FREE offers that I would eventually realize, are actually NEVER free.
It takes money to make money, and once we realize that, we can quit fooling ourselves about what works for us – and what doesn’t – on the net.
C. Carteaux
http://website.ws/spookycc