It’s funny how things come full circle.
People noticed that folks on the internet were trying to determin if “X” is a “scam”.
Then the Pay Per Click gurus started using the word “scam” in their ads – it boosted click through rates.
At least until everyone else did the same thing.
But marketers connected with the people’s cynicsim and used it to make millions.
But in the process, it seemed like every legitimate product and service got labelled with the hint of scandal.
All the ads read… “Is _______________ a scam?”
Even if the product had never a hint of scandal associated with it, now it does for the sake of a quick buck.
As a result, headline hinting at a scam when there is none are, themselves, “scams” designed to fool people into thinking there might be problems with a product or service when they really just want to sell it to you themselves.
It’s been used so frequently as a marketing tool, you wonder if anything is legitimate in the internet marketing field any more.
Also, as a marketer, you wonder what kind of product people really expect? Evidently something could be a “scam” if it doesn’t wipe your nose and put you to bed with your warm bottle of milk at night.
Does anyone want to work online any more and learn how to build a business, or do they just want a $97 product that guarantees them lifetime income with no work?
It’s probably 50/50!
The “everything is a scam approach” discourages the ones who want to work from finding real avenues in which to invest their money and time and encourages the lazy to keep looking for miracles that will suddenly and instantly work
As a result, the marketing focused on “Exposing scams” has become a “scam” in its own right.
I for one am sick of it.