I am always amazed how simple techniques can produce amazing results. In a few minutes “Stump Markus”! has another no-cost teleconference to discuss how split price testing can yield important long term results. Here’s what he has to say about that.
Every week or so, I pay a visit to the local health food store.One time, I pulled the owner to the side and suggested he do a pricing test to ultimately boost his profits.
I suggested he take his most popular product, split ‘em into two rows on the shelf, and readjust his price…
… Row number one would keep the price and row number two would be more expensive by just 2 pennies.
This is a very crude, yet effective way to split test price points.
Apparently, the owner was quite impressed because all of the prices within the store were readjusted
upon my next visit!What was that price?
I am going to reveal it on today’s Stump Markus which starts in about 90 minutes — details here: “Stump Markus”!
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