Cold Stone Creamery bills itself as the Ultimate Ice Cream Experience.
Here’s one customer whose excitement for the franchise has melted: Cold Stone Dead Creamery
She thinks the franchise is facing some tough times and mentions some statistics to prove it.
It’s a snide piece to be sure but asks an important point for business opportunity seekers… is this business based on solid long term fundamentals or short term fads?
Can this business survive an economic downturn or am I being taken in by their short term success?
In today’s language, will people bleeding at the price of $4 per gallon for gasoline still patronize a business like this?