The Oregonian reports that a “Guerilla Marketer” is getting attacked by the proverbial 500 pound “Gorilla” of City Hall: Portland sues Jobdango over sidewalk chalk graffiti
The regional job search website Jobdango.com put hundreds of chalk advertisements on the sidewalk promoting their website. You can see some of their non-chalk advertising here. As you can see they do quite a lot to spark word of mouth.
It’s happened before. The first time there was a warning. The next time a $5,446 which went unpaid for “clean up” (as if the rain didn’t clean it up eventually anyway). Now another $5,446 clean up bill.
A city official quoted in the article said:
“Not everyone who writes on the sidewalk will get sued,” said Walters, adding that the city is going after Jobdango because the company had been warned before and because of the high number of markings left in one night. The medium, he said, is no excuse.
Hop skotchers evidently need not live in fear.
Guerilla marketers with a chalk advertising craving… well, that’s another story. Or chalk drawing at least.
Image courtesy jobdango.com
Get business from your competitors on July 18th, 2008 at 8:03 am
I think I remember IBM getting in trouble for something like this when they launched their linux solution.