Are You Waiting For Business Conditions To Improve

June 21, 2008 by Chuck | 1 Comment

How’s your work at home business doing these days? Has the economy got you down? Are you waiting for business conditions to improve?

Here’s a post from Jim Whelan that is worth considering:

At a breakfast roundtable this morning I heard all kinds of excuses about performance. They were all laughable. Maybe not to those who believe this kind of crap, but they certainly were to me.

Now I heard any number of things, pure pessimism, stock market theories, fierce competition, prospects saying no, and then the one that really got to me, waiting for business conditions to pick up.

That one really threw me for a loop.

Successful salespeople sell in all kinds of conditions. One of my friends was in the middle of a sales presentation to a Thai family when the power went out. He went to his truck,pulled out two powerful flashlights, and brought them inside.

The flashlights helped the family find candles, and he finished his presentation, and did all the paperwork by flashlight, and candlelight. That was a $38,000.00 deal.

Almost everybody else I know would have packed it in when the power went out. This same salesperson once drove over two hours to see a prospect, a farmer. When he arrived, the farmer was on the roof of his barn, and refused to come down, saying he changed his mind. My friend calmly removed the ladder from the side of the barn, and told the farmer he could stay on the roof as long as he liked.

Then he walked back to his truck with the ladder.

Suddenly, the farmer had another change of heart. Two hours later they wrapped up a $30,000.00 deal.

Sales ain’t bean bag.

Just like the Marines, you adapt and improvise, depending on the conditions you find. I often surprised prospects by showing up in the middle of a storm. Believe me, it isn’t hard to close those deals.

Business conditions will never be ideal. The market will never do just exactly what analysts think. What benefit can you possibly get by waiting?

I can guarantee you one thing you’ll get by waiting.

No sales.

No revenue.

No paycheck.

That certainly is not a pretty picture.

What all these excuses boil down to is fear. And any salesman with fear in his heart is not going to be successful.

Good salespeople need to get positive, and stay positive. If you follow that simple rule, you’ll weatherproof yourself.

From the big saddle,

Jim Whelan
The Chairman of the Board

In Motivation, Marketing

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