Most small business start up decisions are based on “what’s hot now?” If we’re thinking about long term options though, it might be wise to ask… “What will be around tomorrow too?”
That’s the issue, in part, behind population demograhics.
They used to have a saying … “Find me 10,000 people and I’ll show you 200 willing to do just about anything!”
So some business ideas may not be that great in themselves (can you say “Pet Rock”?) but if you have enough people, anything can do well at least for a while.
Here are some links on demographics and prosperity:















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