Do You Have The Right Direct Marketing List? SalesProspects.com

As marketers are looking for ways to save money on gas, save time, and - on average - reduce the “cost per sale” - direct marketing by mail is always on the table. SalesProspects.com is a list provider of choice for many first time direct marketers and experienced direct marketers who may be looking to buy mailing list leads.

One of the features SalesProspects.com offers that I find attractive is the ability to “filter” their mailing lists in so many ways!

Here are the types of filters available, for example, on their consumer lists.

Age
Gender
Date of Birth
Income
Martial Status
Religion
Credit Score Range
Credit Card User
Length of Residence Ethnicity
Interests
Spanish Surname
Children Present
Pet Owner
Homeowner
Loan Type
Home Value
LTV
Loan Origination

Such filters allow marketers to focus their efforts on their “ideal prospect.”

Picture in your mind the type of person who is your “easiest” sale. What’s their age? What’s their income? What else do they like that might be a clue they’ll buy from you? Do you share the same religion? Like animals? Do they appreciate a marketer who
speaks Spanish? Does your product work only for homeowners with children?

You get the picture.

If you have a list of customer files with this sort of information, you need to compare it to the filters available when you buy mailing list leads.

The same concept can be used when trying to improve your income as a direct marketer. Decide only to mail to your absolutely BEST prospects. If 80% of your income will be generated by 20% of your prospects, find the “crème of the crop” in your customer files. Not just the ones where you made the most money per se, but the ones you made the most money per hour with the least headaches! Then use their profile to create your list of “filters”… that’s the way to improve your results!

SalesProspects.com offers direct marketers many tools for more effective marketing in this regard. If you’re lookign for more sales and haven’t considered direct mail recently… it may be time as gas prices rise to reconsider.