This was an amazing statistic to me:
While most forms of advertising are getting better at targeting likely customers, coupons rarely hit the mark. To wit: U.S. consumers redeemed less than 1 percent of the estimated 285 billion coupons issued last year for groceries and various packaged goods.
I suggest you peruse the article here: Ad Network Strives To Make Coupons More Meaningful
Finally someone has developed (we are told) a way for coupons to be displayed contextually for printing out and redeeming.
If you have tried coupons in the past for your business only to see little impact, maybe this service will be of interest to you.
It would be also interesting to stop “broadcasting” your coupons and start targeting cross referral coupons. This was the way Chik-Fil-A grew big in malls. They gave their coupons to local non competing stores as a premium for people who bought things at the other stores. But that’s a topic for another day…
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