Archive for May, 2008

Springwise:
From Dane’s Blog
This is an interesting word of mouth advertising channel. I’m used to seeing this at Wal Mart - but targeting groups is a smart idea.

Put yourself in your consumer’s shoes: you’re walking down the supermarket aisles, kids are screaming, time is tight and you’ve got a long list to get through—is it any [...]

From Dane’s Blog
For a decade, the internet has gulled aspiring entrepreneurs into believing in the myth of free advertising… “Just put up a website.”
While organic search results may produce good traffic, the investment of time, link building, etc. is not free and normally does not provide the steady stream of business required to have a [...]

This is one example of turning a problem into an opportunity. This works especially well for people with high profit margin items that require marketing.
For example, the gas retailer is making next to nothing on each gallon of gas. They’re hoping for “impulse” and convenience buys to make them money. It must be working or [...]

From AgurbanInstitute.com
Marc Kramer, a faculty member at the Wharton School of Business, recently posted his list of what it takes to be a successful entrepreneur. Common traits he noted among all entrepreneurs include:
Habit of reading. Every single successful entrepreneur I have met has been a voracious learner. They read biographies of other famous people, and [...]

This is an interesting post from Jim Edwards.
Businesses need to make money.
But customers expect more and more free stuff. Young people today, in fact, believe there is no such thing as proprietary information… nothing (information wise) they think should have to be “paid” for.
So that’s a tension… how do you deliver more and not go [...]

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Rat Race Rebellion has posted a list of keyword search terms to help them find legitimate work at home jobs using Google.
When using search engines to find home-based jobs, think about the content of legitimate job ads and try to work with phrases (not single words) that appear in those ads.
While phrases like “work at [...]

Not to be outdone by anyone, Helium.com is offering the “Writer’s Stimulus Package”.
As the economy hiccups and advertising revenue dithers, many writers are seeing these revenue share earnings dip. But Helium wants to do its part for our writers pocketbooks (and the global economy), and so we are introducing the Writers Stimulus Package, a six-month [...]

Lots of books on real estate investing talk about checking out property on the internet and buying by “remote control”.
So if you’re doing that without actually seeing the property “live”, you could get yourself in a big mess, despite the cheap price. Years of “easy mortgage money” prompted lots of fraud.
Here’s how some of those [...]

I’m not trying to be rude here, but can you say “Kindle”? This really doesn’t sound any different. They’d probably be smarter just to solicit more books to publish and sell them through Kindle’s network!
his is from Dane’s Blog
BizJournals:
A Birmingham entrepreneur’s plan to make books available via mobile phone was selected as the [...]