Archive for May 13th, 2008

If you’re doing “direct response marketing”, one technique you may have heard about is newspaper inserts.
I was talking to a marketer who’s been doing inserts in the insurance field over 20 years. It turned him from underpaid agent into a well to do business man. He basically no longer uses newspaper inserts. Why? Two […]

“Web 2.0″ is “all about” social networking. The received wisdom is that, if you don’t have user generated content, you’re going to be left behind in terms of internet marketing. Possibly…at least until the next thing, whatever that is. But if this is something you’d like to explore, then you’ll be happy to know that […]

I just sold one of my websites for a nice chunk of change. I used WordPress to create a largely “static” site designed to market affiliate products. The “blog” capability was an extra feature.
So I keep on the lookout for nice WordPress themes. Here’s a producer of Free Wordpress Themes I’ve come to like… and […]