How much are you spending on marketing your business?
Most people buy the distributor kit and HOPE something will happen. Usually it’s not that simple.
Do you have a set amount you are going to spend monthly? Do you have a system for getting new business?
Usually businesses find key ways to find new customers, pour time and money into those channels for getting business and never explore other options that might save money and be more effective. I’ve pointed out some of my marketing favorites below.
From the Virtual Assistant Blog
4-5% of your income should be spent on marketing for your business and the key word here is ‘business’. Running a VA practice is a business and as in all businesses, money does need to be invested into it, to keep it running, or to get it up and running in the first place.
Throughout the years of running my own VA business I’ve paid out thousands of dollars for Yellow Pages advertising, printing of flyers, some local newspaper advertising (although I don’t bother with that these days) online advertising such as Google Adwords and directory listings, my own website which includes hosting fees, and of course VA network fees. I do belong to a few networks and yes, I do pay fees. I also pay out for sponsorships for different events, like the forthcoming OIVAC next weekend. Even your business cards are part of your marketing expense - and they should be constantly given out, not left in a drawer at home.
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