Archive for April, 2008

Long before there was the “Website” where customers could visit your business on the web, there was the lowly toll free 800 number. 1800Flowers was part of a marketing movement that made selling products nationwide for a fair price easy … customers just had to respond to the advertisement (on TV, radio, or print) by […]

Read this at BizReport. HT to Womma.org
If you’re marketing through online video, you really need to be hitting the social networks like Digg, etc.
Search engines provide lots of traffic, but the social networks EQUAL them! It’s a way for the small fry to compete.
They’re sending 30% of the traffic to videos! Wow!
According to the report, […]

I’m a “Back of the Napkin” kid of guy myself, but if you need to do 3D modeling, Google offers free downloadable SketchUp software
There’s two versions, one for professionals and one for educators and schools to use.
But I wonder if people could use these for their sales presentations?
We  Back of the Napkin guys would like […]

In a down market or “buyer’s market” people with liquid assets can snap up houses in a flash. The only question is timing… have you bought too high or did you miss the bottom?
But if you DO buy some properties, here’s a quick lesson on how NOT to be a landlord from the San Francisco […]

Now that the “Subprime Mortgage Crisis” is moving through the economy like an overdose, the fall out is being felt by mortgage brokers who need to make every loan count. Many in the mortgage and banking industries are being laid off and the ones who survive on 100% commission are feeling the hurt.
I appreciate Karen […]

Here’s the kind of interesting marketing discussion goes on at “Stump Markus”!:
Exactly two weeks ago on my Stump Markus broadcast, Mike Corso asked me for ideas to get his emails opened.
Mike owns CoolSiteOfTheDay.com, and I recommended 3 different, scientifically proven subject line boosters.
One idea was to title his email with: “Holy Crap [copy goes here]”
By […]

Do you know when to “Draw the line between Free and Paid”?
This post makes a good point. Many small and home based business people are generous to a fault. They also may want to be loved at any cost and believe giving away their product/service will help them get more in the future. Sadly the […]

In the wake of a disaster you might see - a TIDE “Loads of Hope” vehicle arrive.
Obviously this helps promote “good will” for their brand and gives customers a sense they’re “helping” when they buy the brand, but it doesn’t dilute (no pun intended!) Tide’s identity by moving outside its field of familiarity.
Here’s how TIDE […]

First it was the Locavores who wanted locally produced food. But today’s headlines shows that growing food in your spare backyard space may really help you make or at least SAVE money.
Fuel prices are causing grocery costs to skyrocket: Era of cheap food ends as prices surge this article reads. My mother in law […]

If blogging is part or all of your work at home income system, you may want to check out this book by the “Pro Blogger” himself, Darren Rowse:ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
Here’s how they describe the book:

Blogging has become a popular and fascinating pastime for many, but more and more […]