This Tip is from Marika Flatt, co-owner of PR by the Book, www.prbythebook.com. I’m so used to thinking “copy”, I frankly never thought of focusing on the very first thing she said here….duh!
If you’re looking for television exposure, you need a completely separate press release or pitch for TV outlets. The ideas you convey in your pitch need to clearly lay out how your segment can be visual. TV typically won’tuse you or your ideas if they aren’t enticing in a visual way. Think of
how you can mold into the segments they typically have on their show. Lay those ideas out in your pitch, clearly and concisely.
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