SchoolOfMusic.com recruits music teachers and then provides music lessons in students’ homes, teachers’ home studios, and after school programs. Their bizop is a must see!

This tiny mistake boosts email conversions 80%+

April 24, 2008 by Chuck | 0 Comments

Here’s the kind of interesting marketing discussion goes on at “Stump Markus”!:

Exactly two weeks ago on my Stump Markus broadcast, Mike Corso asked me for ideas to get his emails opened.

Mike owns CoolSiteOfTheDay.com, and I recommended 3 different, scientifically proven subject line boosters.

One idea was to title his email with: “Holy Crap [copy goes here]”

By mistake, he tested the subject line: “Total Crap [copy goes here]”

This little mistake actually paid off big - Mike reported back to me that his average open rate increase 80%+
and his clickthru rate increased 400%+.

Wow!

We have a lot of those type of Wow moments every Thursday, and I expect even more later today.

Why not carve out some time and swing on by later at high noon (NY time) — 9 a.m. West Coast…
and listen as we brainstorm ideas to generate more leads and give your business a quick and easy boost
of new prospects and customers.

Get the call details here:“Stump Markus”!

Markus

In Online Marketing

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