Archive for April 24th, 2008

  • This tiny mistake boosts email conversions 80%+

    Here’s the kind of interesting marketing discussion goes on at “Stump Markus”!: Exactly two weeks ago on my Stump Markus broadcast, Mike Corso asked me for ideas to get his emails opened. Mike owns CoolSiteOfTheDay.com, and I recommended 3 different, scientifically proven subject line boosters. One idea was to title his email with: “Holy Crap [...]

  • Draw The Line Between Free And Paid

    Do you know when to “Draw the line between Free and Paid”? This post makes a good point. Many small and home based business people are generous to a fault. They also may want to be loved at any cost and believe giving away their product/service will help them get more in the future. Sadly [...]