Speaking of getting your share of the “economic stimulus” package, here’s an interesting article on “making a compelling marketing offer”
It’s how one drawing instructor gave away a free lesson on drawing a fish for parents and children. That “hooked” them (sorry for the pun) and then she had a special referral offer that brought in new clients.
So she
1. Offered a freebie
2. Offered a discount
3. And built in a referral mechanism















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