Making A Compelling Offer – Small Biz Survival

April 17, 2008 by Chuck | 0 Comments

Speaking of getting your share of the “economic stimulus” package, here’s an interesting article on “making a compelling marketing offer”

It’s how one drawing instructor gave away a free lesson on drawing a fish for parents and children. That “hooked” them (sorry for the pun) and then she had a special referral offer that brought in new clients.

So she

1. Offered a freebie

2. Offered a discount

3. And built in a referral mechanism

In Marketing

Related Posts

Comments

No comments yet.

Leave a Reply