Check this out: Beer Sipping Clients Have Taxes Done In Bar
I suppose that’s one way to make tax season less painful.
But really, this is an ingenious way to market with very low overhead and to target a market. I wonder if the taverns charged anything… or if they just thought the novelty of the service would help them gain more business and customers?
It reminds me of that crucial question for marketers though: “Who sells to my customers?”
“I was looking to expand my personal tax business. It’s primarily to go after a demographic — yuppies,” the 30-year-old said, referring to young urban professionals. “I’ve seen a 75 percent repeat, year after year.”
At an Irish pub on Wednesday night, Sodora set up shop under a “Tavern Tax” sign with a fold-up table covered with a framed photo of laughing friends, his laptop and a lamp.
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