Web Worker Daily had an article on the expected proliferation of microprojectors. Here’s what they had to say basically:
The basic idea is that advances in lasers and LEDs are making it possible to build into a small device – say, the size of a large cell phone – something that can project a picture a couple of feet when there’s light in the room, or on to the wall in a dark room. So, if you’re out to lunch with a prospective investor, you can whip out your iPhone and your microprojector and give your presentation, with slides, right on the tablecloth.
Personally, I like the new book by Dan Roam The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Call me a low tech Luddite, but there’s something that strikes me as more “honest” about using simple pictures to communicate concepts. Roam’s book is about how to use simple pictures anyone can draw to convey even the most complex issues. He’s used this technique with huge corporations for years and you can too.
If I were choosing between the two media – and I guess I am – I’d rather be able to say, “Here’s what I mean” and draw a simple picture. That’s a more natural call for me than saying “here let me whip out this microprojector to show you my canned presentation because I knew a sucker like you would come along!”
Also, I think the average person will intuitively believe a microprojected video can “like” but a simple concept is something that they are more likely to believe is “true”. (Though liars can use simple pictures, that’s for sure.)
And these pictures don’t have to be “winged”… you should practice in advance.
But if you can’t convey your product or service simply using this technique, will a projector really help? Only if you’re really so tongue-tied you need someone else to do all the talking for you.
But if you’re selling something with compliance issues and the boss demands a word perfect presentation every time, then get the microprojector. It’s not as friendly though.
Anyway, that’s just my impression and I suggest the Roam book to you.
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