Though we fear the word “recession” for many good reasons, Advertising Age reminds us Recession Can Be A Marketer’s Friend
Why? Slumps spawn innovation. Here were some examples I found interesting.
Previous recessions have provided big opportunities — spawning the brand-management system, soap operas, modern cable networks, airline loyalty programs, the IBM personal computer, the iPod, Crest Whitestrips, Axe body spray and — for better or worse — fast-food value menus.
What do slow times require your business to do to adapt and overcome?
Oddly enough, the article criticized today’s marketers for having had it good so long they are too fat and sassy to innovate?
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