The scale of marketing operations is vastly different – but even the smallest work at home business is its own brand.
Gallup Marketing offers this look at The Chief Marketing Officer’s Dilemma .
Whether you’re managing a billion dollar brand with millions in marketing dollars or running a humble operation from your kitchen table, the key is to engage your customers.
Big brands and mom’s home business may engage customers in different ways, but both ultimately must do that to survive.
Web 2.0 tools like Squidoo.com can help even small businesses develop engaged customers. However it’s done, it determines success from the kitchen table to the board room for marketing officers!