I like ListDotCom.com and use it to test products. Another way I test is to read the headlines that come into my email box.
One just came in that said “Forget Everything You’ve Heard…”
So I forgot how to open the email.
Really, cynical reactions are what we’re battling online.
We must try to get attention but sometimes trite phrases destroy that.
All you can do is test. And forget about fogies like me who are completely jaded!
If it tests well otherwise, you can’t write to just one person.