Oddly enough (to a guy at least!) one business that maintains and actually can pick up during a recession is: cosmetics!
Here are some example articles though I originally heard this on CBS news: here is one example from Japan, and here’s a quote from TIME on the subject…
One reason is that cosmetics companies are suffering from their own promotional success; many women now regard cosmetics as necessities to be bought all the time, rather than as luxury items to splurge on when incomes rise. That attitude helps to keep cosmetics sales from falling during a recession, but prevents them from rising as fast as sales of some other goods during a boom.
Another thing that comes into play is that cosmetics can be rationalized as “small luxuries” as opposed to larger expenditures like clothing.
So if you’re starting a new business in a recession, it may be that cosmetics is a field you should consider if you enjoy using them yourself… that way you can always buy at a discount if nothing else!












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