Online Book Reviews: Smart Crowds or Dumb Mobs?

February 12, 2008 by Chuck | 0 Comments

Amazon’s book reviews can make or break a book seller. Good amateur reviews can boost sales through the roof.

Hateful antagonists can sink sales and flowery, over selling reviews can make hurt things too.

Amazon allowing readers to signal whether they find a review helpful can assist and balance things out.

Listen to NPR via Steve Weber, Book Guru

In Online Marketing, Trends

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