This caught my eye as a very clever marketing idea.
Many marketers use “Free Online Books” to promote their business or, in this case, their causes.
We know that blogs can score well in search rankings, so how do you combine the allure of a free online book with the potential search results of a blog?
Gerry Charlotte Phelps had that done using Blogger. She’s a Social Entrepreneur with an interesting background… professor to armed robber to minister (go figure). You can read her online autobiography here: Out Of The Iron Furnace.
If people want a hard copy they can buy one from a link Zygotebooks.com or you could use LuLu.com too.
I’ll tell you more about her in a second, but here’s a summary of the business application.
Have multiple free books or reports designed to generate leads? Create a unique blogger profile for each niche. Create one blog per report. They are all interlinked through your blogger profile. Add a stat counter to each page too.
That’s a clever idea you may want to use.
I’ll give you the short version from her “about” page here:
While teaching economics at the University of Houston, she was arrested for armed robbery, March 22, 1969, and sent to prison with a 35 year sentence. A radical leftist, she worked for civil rights for black people and opposed the war in Viet Nam. The robbery was to fund an anti-war newspaper.
In prison, God convinced her he existed and she became a Christian. Later he called her “to preach good news to the poor.” After paroling to California in 1976 she went to seminary and was ordained a minister in the United Methodist Church. She pastored 3 churches (1 Hispanic) which all grew rapidly, and taught “Fruitful Church Growth” to pastors in 2 states.
She also started and ran 2 large homeless shelters in Bakersfield and San Jose, and a charity in Austin to help people exit welfare.
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