Sam’s Club is targeted to help small businesses. Personally I think they are doing this to help engender loyalty in that market by helping these businesses make money online. Compared to the costly mistakes that can happen otherwise, $100 per month for ads and technical assistance is probably pretty reasonable. One Sunday classified in a major newspaper could easily cost as much with far less potential reach.
From The Business Opportunities Blog
Mashable.com:
I wasn’t sure this was real, at first. I did a bit of snooping around, and dug around on the Sams Club website, and it is indeed true. They are, in fact, offering SEM services for folks wanting to advertise on Google.
Specifically with the AdSense program, WalMart wants to help unsuspecting newbie wares sellers on the internet with their advertising program. Your Sam’s branded advertisement can be yours for the low low price of $100 a month. And watch for falling prices! That could come down even more!
Seriously, though, I’m racking my brain here in an attempt to figure out the angle on this. Sam’s and WalMart are fairly decent in the search engine advertising department, theoretically.
Photo by Sams Club.
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