- Increasing Word of Mouth Referrals In Small Business
Here’s an interesting book I was browsing at Lulu.com, it’s the Tell A Friend Book Big corporations pay consultants to keep positive word of mouth spreading. We tend to assume that word of mouth happens by “Accident”. It does to some extent, but there are things we do that can help or hurt us in [...]
- B Corporations – Good Companies? Good Marketing Or More Hype?
A new trend in the formation of corporate entities is the “B Corporation”. You’ve heard of “C” corporation because that’s a long standing corporate entity type according to the tax laws. B Corporations do have a unique corporate structure that lets them divert profits to community “stakeholder” non-profit organizations as opposed to “stockholders”. The question [...]
- Will Readers BUY A Book They Can Get Online For Free?
Short answer: Evidently! The NY Times made this clear here. 147,000 copies worth! HT: Steve Weber Image courtesy NYTimes