Archive for November, 2007

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At the Student Fair yesterday, the people getting the most traffic were the cops with the machine gun I noticed. They had a big “Crime Scene Investigation” van there too so the “TV effect” gave them some play.
So what if you DIDN’T have a machine gun to […]

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People are trained to think that going to a Trade Show means  giving away free stuff at great expense.
What good does that really do for your business? Usually just creates a loss to write off on your taxes.
You could give away free tatoos to people at a […]

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When you’ve finally realized that setting of a trade show (or Career Fair) booth requires something besides just being there and inhaling to “work”, that’s a start.
I believe the only real purpose of a such a venue is LEAD GENERATION.
Next post I’ll talk about properly using promotional […]

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As I was at the Fair, I realized that the people there for the most part weren’t “selling” anything so they had less motivation than some because they didn’t have to pay for a booth.
But there was one community college there that is always in marketing mode.
For […]

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A friend and I used to put on Trade Shows for the MLM industry in the 90’s.
Trade Shows are no different than any other marketing venue in one way… whether internet marketing, newspaper ads, direct mail, etc. there are a certain number of people who will fixate […]

I was busy all day at a Student Career Fair. From a marketing perspective it’s a bit like a Trade Show.
I wasn’t there directly selling anything, and many were just there to be interviewed by the students.
But I noticed the similarity between that Career Fair and a Trade Show.
Here’s how:
1. Booths all around the outside […]