Marketing across generations is a big challenge.
One publishing house that started publishing a “family” magazine in the 70′s now has to publish 5 separate magazines to serve it’s diverse clientele.
But even at that there’s a whole new generation of people they’d like to reach but they aren’t. Who are they? The millennials who are all online.
They’re finding it’s easy to get web traffic but hard to make the money like in the good old days of magazines that brought in strong predictable revenue. Even niche magazines are struggling it seems with the You Tube generation.
Blogs and videos can get the traffic but the customers don’t seem to commit like the old days.
How is your business adapting to this reality?
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