With Google getting into the 411 information business, it’s either a great business idea to copy or not!
Whatever you think, I think 1800Free411 is worth knowing about. It lets your business position itself in it’s category and only pay for advertising when a lead calls in directly.
That means - for businesses - NO COST unless you have a hot prospect on the line.
1800Free411, then, is on the hook to do the nationwide marketing to make this program profitable.
They’ve been around a year so it’s worth a try if you believe they could help you out. After all… there’s no cost until an information seeking customer is calling you.
Craig Smith, SVP ServiceMagic has this to say about the service:
“We were one of their first advertisers a year ago. We’re an online company and we advertise through paid search and Internet Yellow Pages, as well as some limited off-line efforts. And paid search was such a great medium for us and converted so well that we started looking for other channels that would drive a similar high-quality direct-response consumer inquiry. When you get a search click, you’ve got a highly motivated customer. And directory assistance advertising is really the off-line equivalent to that.”
Here’s how it works in summary:
Obviously when you’re rolling out a service like this, you go for the national clients with locations all over the country.But that means there are probably many local and regional slots to fill.
It’s free to look and test to see if you get any calls. Unlike Yellow Page ads, you don’t pay till someone wants to do business with you.
Get more information on 1800Free411
Click here if you’d like to market the program.
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