Here’s the report from the Blog World Expo here and here and some other places.
Some interesting comments…
The future is richer media. We’re getting more into video. Opening the door federating sites together and inviting blog brands that match verticals. Cooperating on content and business issues. 2008 seems huge to me for the whole industry hope it’s huge for us as well.
Hibberd came up with the Idea to take the dullest part of coverage (his coverage) and turn it into a blog. That was the daily rating stories. Everyone gets Nielsen ratings and they all do the same thing with it. He says he was getting bored with his own stories and decided to put it into a blog.
He says: Instead of just here are the numbers, here are the stories behind the numbers. People in the industry; why a show didn’t or did do well. Within 4 months more traffic to the blog than to regular stories. Got linked on Drudge and others. We started adding Questions and Answers and more themed stuff around shows. Videos of rejected clips became a popular feature on site. Crain has started to syndicate to Advertising Age. Blog exists on both sites. Looking to syndicate even more. Even if you’re a publication or business with formal or professional style there are ways to find blogging that works for you and improves your presence on the Web.
Overall, it sounds like blogs are evolving… not just text, not just podcasts, now videoblogging is hot.
But also it’s about putting the wiki effect to work for you and also spreading your content all over the net with RSS and joint ventures.
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