Blog awareness and usage results from FastCompany
* The blog reader is male 31-32 ears, Caucasian, has at least some college education, makes $54k
* People read blogs to be entertained and get the latest news.
* Many things will work in the blogosphere — trying to attract a small number of passionate people.
* Daily blog reader reads news elsewhere goes to blog for further and analysis. Weekly blog reader uses blogs as primary resource.
* Marketing of blog continues to be viral. From recommendations, social networking sites, and links.
* Not considered information platform in terms of trust. 2/3 of readers feel they need to go to journalistic site to vet information.
* Most bloggers are in it just to have their voices heard.
* Online video is leading and becoming online destination.
* Only 13% online users reading blogs a few months ago only 4%.
* Women read more celebrity health.
* Blogs serve role of providing updates.
* People find out from friends and social networking sites.
* Trust is an issue daily and weekly readers feel need to confirm.
* Willing to accept advertising.
* Career and money related motives less compelling reasons to blog.
Idetrorce on December 15th, 2007 at 3:51 pm
very interesting, but I don’t agree with you
Idetrorce