Here’s an article I ran across and thought I’d show you today since there’s still time. Margi Zable Fisher passed it my way. I have to disagree with one point. The author says to use Thanksgiving because Christmas has religious connotations. Anyone familiar with Thanksgiving’s origins know that it does too. If you’re customers are “bent out of shape” over that, then Thanksgiving may not work work you either!
Typically, Christmas is the Number One holiday for exchanging gifts. People search high and low for the right gift to give to a loved one, and also expect to receive gifts as well. This is why most companies, large and small, designate Christmas as the time to give out gifts to employees and customers.
However, in recent years, more and more businesses have begun to give gifts during Thanksgiving instead of Christmas. Here are some good reasons why your company might consider doing the same:
* Unlike Christmas, Thanksgiving is a neutral, non-denominational holiday that is appropriate for a culturally diverse workforce. Instead of alienating certain employees by choosing holidays affiliated with religion, giving gifts during Thanksgiving will ensure that everybody is on equal footing. Staff members who do not celebrate Christmas will appreciate your willingness to consider their feelings.
*Thanksgiving offers the added benefit of coming before the holiday gift rush, making it easier for employers to secure gifts without having to worry about back ordered or out-of-stock products. As we all know, Christmas is a difficult time to go shopping. People flood local malls and deplete warehouse inventories faster than any other time during the year, making it frustrating (and stressful) to find proper gifts, and even harder to find a quantity of gifts for a group of employees. So, by giving gifts out during Thanksgiving time, you can avoid these issues and make sure your transactions go as smoothly as possible.
*Showing appreciation for your employees’ efforts with a thoughtful gift during Thanksgiving will keep them motivated and working hard throughout the end of the year. Since productivity tends to decline as the holiday season and New Year approach, it’s important that your company seeks to counteract this slowdown. Giving a valuable gift during Thanksgiving will provide employees with an extra boost of motivation that will keep them going strong.
All in all, giving customers and employees gifts during Thanksgiving just makes sense. When people gather with those who are important to them and find things to be grateful for, your thoughtfulness will be noted and appreciated. Make the switch this year, and your business will reap the rewards of this much-loved holiday.
Mark Yokoyama is Director of Marketing for ePromos Promotional Products, Inc, one of the largest promotional product and corporate gift distributors in the US.
Article Source: http://EzineArticles.com/?expert=Mark_Yokoyama
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