Do you vacillate between fearing that you’ll have NO business if you keep a “pain” account and overworking because you have TOO MANY accounts? Ideally you will have a stable of accounts that produce income regularly and painlessly (i.e. don’t add to the normal stress of business by being “crazy” on top of things). Over time the idea is to know which accounts are most profitable, and get more of them while letting the less profitable accounts “go” (or require them to pay more so they become a profitable account which may also make them “go”). After all you want to maximize your investment of your time and assets.
It’s tempting though to overwork, hang on to “pain” accounts simply because you’re afraid you won’t get any more business. The trick is in knowing how to get new and better accounts so you can tell your “pain” accounts “goodbye” before they drive you nuts.
From Sydney Morning Herald Blogs
All customers aren’t necessarily good customers. Some can drain your time and waste your resources. This might sound like heresy in a world where the customer is supposed to be king (or queen), but the reality is that there are some customers who simply aren’t worth the return you get for the amount of time you have to spend to look after them. read it all…
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