This is an amazing statistic unless you’re in the restaurant business. Then it’s frightening. I wonder if the trend is affecting fast food places with kiddy playgrounds? Actually I wondered if anyone stayed home to eat any more… I’ve had a number of people lament to me that eating at home is as expensive as eating out. (That’s why I like Angel Food Ministries though!)
Read it at Ad Age
For the first time since June Cleaver donned pearls and aprons in the 1950s, the percentage of women choosing to work outside the home has been flat to down for several years running. Not coincidentally, the number of meals purchased at restaurants per person has stopped growing too, for the longest sustained stretch in the 23 years NPD Group has tracked the number.
Women’s participation rate in the paid U.S. labor force topped out at just above 60% in 1999 and again in 2001 but has fallen since then, according to the Labor Department. Click to see larger image
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