Some guy got listed as my friend somehow… I have no idea. Now I’m getting all these messages about this, that and everything else. And of course Facebook emails you whenever someone uses the system to contact you. Maybe I should “poke” them with this link?
Marketers who wish to build support for causes or their own brands within social networks should always consider basic tenants of “influencer” relations:
* Pay attention to the individual
* Try to understand his or her personal interests
* Examine group affiliations and participation
* Read and watch what he or she has said about this topic in the past
* Only communicate if your content is reasonably relevant, timely, and potentially valuable
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