Google phones are coming soon.
Here’s the scuttlebutt: Google engineers have reportedly been working hard on mobile phone software that will hook phones into its online services. Official news will likely break late this year or early next. In the meantime, Google wants to leave the messy job of building the handset hardware to a consortium of partners.
“This is a very thoughtful strategy by Google: Let’s build ourselves into the value chain at a spot of vulnerability, which is the software layer,” says Virgin Mobile USA co-founder, Amol Sarva. And while Google handles the software, HTC is the company most often mentioned as building that software into sleek, Internet-friendly handsets. “They’re the Dell of mobile phones,” Sarva says of HTC.
Do any of our readers still market cell phones? How’s that going? Is it a regular business for you?
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