Internet Phone Calls Trigger Ads

September 25, 2007 by Chuck | 4 Comments

Just like Gmail scans incoming mail to trigger news and advertisements, a new technology exists to scan telephone conversations and deliver – theoretically – appropriate ads in “real time” according to the Denver Post.

It’s a smart idea – if you’re talking about something you may have an interest in it.

Computer speech recognition programs do not always deliver relevant ads because – they really don’t “recognize” all that well.

They hope to license the service to Skype or other VOIP providers.

In Technology, Trends

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