The thing that made India prime for outsourcing may make it a huge marketing opportunity for US internet marketers – the English Language bridge.
Though outsourcing has sent jobs there, digital publishers, software providers, affiliate marketers and other merchants may be able to tap into this new prosperity if they are aware it exists.
Are you ready? What can you sell to the booming online Indian marketplace?
from EMarketer and their special report on India
The Indian government declared 2007 the “Year of Broadband,” setting a goal of 20 million broadband users in 2010. However, eMarketer expects India to reach just over half that target, or 10.5 million broadband households by 2011.
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