Web 2.0, Facebook, and Email Marketing

What is the future of email marketing?

With most young people texting these days, email is seemingly for “old fogies”.

Even chat and Instant messaging are a bit like texting with training wheels.

The old mantra was “the money’s in the list” but now what form is the list supposed to take?

Or is it lists? One snail mail, one email, one IM? Or a list of cell phone numbers who’ve previously texted a contest entry.

Will Web 2.0 kill email marketing?

Here are some thoughts on that subject.

From ClickZ

Here’s my message to those who don’t think e-mail plays a role in this new realm: befriend me on Facebook and see how integrated and critical e-mail has become in the Web 2.0 world.

I started playing around with Facebook just a few weeks ago and became fascinated with the way it leverages e-mail — as most social networking sites do — as a core component to drive site traffic, otherwise known as brand loyalty and product usage. With this correlation of e-mail and product usage, does Facebook even know how strategically sneaky it’s become?

Here two ways Facebook uses e-mail to impact core branding and marketing efforts.

Read the whole article…

Image courtesy ClickZ