I’ve been looking at the lenses created by Tiffany and Lewis at BuildMyLens.com and I’ve about decided that the secret to Squidoo (in part anyway) is to remember that a lens should be about half entertainment and half information.
Unlike corporate web pages, I think the Squidoo browsers more than most want to be relieved of their boredom, to “connect” with information in a non sales, preselling way… or just spice up their day.
Update: I also forgot to mention that the Tiffany and Lewis lenses do a good job eliminating whitespace. They make a better use of color and variety than most plain “fill in the blank” lenses along with some other special techniques. This goes back tothe boredom relieving factor … But to see what I mean, maybe you just need to hire them and see what they do at BuildMyLens.com
Here’s a lens that tries to deal with a financial topic in a tongue and cheek way I found (it’s NOT one made by Tiffany and Lewis but is inspired by their work though it’s not visually as snazzy)…












Lewis on September 12th, 2007 at 1:57 pm
Hi Chuck,
Interesting thoughts. Is the lens you’ve linked to one of your creations, or someone else’s you found?
Nice blog!
Lewis